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New Opportunities for RFID

From the Adidas World Cup soccer ball to tags for use in microwave ovens, RFID is finding new applications.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

RFID has come a long way, and there are many new applications for the technology, from connecting consumes to products to overcoming technical challenges. Karin Fabri, head of corporate marketing and communications for SMARTRAC Group, said that the digitalization of products is an important opportunity for RFID.   “The most important trend is the evolution to digitalized products, which allows retailers and brand owners to have another opportunity to connect with consumers through the products...

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